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The University of Texas at Tyler - FALL 2010 | ||
Section 001 | ||
 | MKTG 3.0 2009 Edition (with Review Card and Premium Web Site Printed Access Card) (3rd Edition) by Charles W. Lamb, Carl Mcdaniel Jr., Joe F. Hair, Joseph F. Hair, Prof C. Lamb Paperback, 336 Pages, Published 2009 ISBN-10: 0-324-78928-9 / 0324789289 ISBN-13: 978-0-324-78928-7 / 9780324789287 MKTG 3.0 delivers exactly what today's students need -- and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result | |