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Mercer University - Atlanta Campus - WINTER (Jan 2011) | ||
Section 15 | ||
 | Marketing: Principles and Perspectives (Paperback) with Online Learning Center Premium Content Card + SmartSims (5th Edition) by William O. Bearden, Thomas N. Ingram, Raymond W. Laforge Paperback, 588 Pages, Published 2005 ISBN-10: 0-07-322569-X / 007322569X ISBN-13: 978-0-07-322569-2 / 9780073225692 Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about | |