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University of the Cumberlands - FALL (Aug, DEC)

Textbooks for Course BUOL 135

Section 01

      
Economics: Principles, Applications and Tools & MyEconLab Student Access Code Card ()
by Arthur O'sullivan, Steven M. Sheffrin, Stephen J. Perez
Hardcover, 768 Pages, Published

ISBN-10: 0-13-247910-9        / 0132479109

ISBN-13: 978-0-13-247910-3 / 9780132479103

Its hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for ...


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