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Lehigh University - SPRING 2011 | ||
Section 010 | ||
 | Managing Product and Service Development: Text and Cases (1st Edition) by Stefan H. Thomke Hardcover, 600 Pages, Published 2006 ISBN-10: 0-07-302301-9 / 0073023019 ISBN-13: 978-0-07-302301-4 / 9780073023014 This text offers a new option for instructors interested in emphasizing a balance between products and services. Managing Product and Service Development is about the managerial aspects critical to conceiving, designing, and developing innovative products and services. The course exposes stu | |