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Lehigh University - SPRING 2011 | ||
Section 010 | ||
 | Marketing Mistakes and Successes (11th Edition) by Robert F. Hartley (Cleveland State Univ.) Paperback, 416 Pages, Published 2009 ISBN-10: 0-470-16981-8 / 0470169818 ISBN-13: 978-0-470-16981-0 / 9780470169810 This best–selling casebook, now in its 11 th edition, presents a series of fascinating scenarios that let you learn from some of today s most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to majo | |