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Le Moyne College - FALL 2010 | ||
Section 01 | ||
 | The Social Psychology of Consumer Behaviour (Applying Social Psychology) (1st Edition) by Richard P. Bagozzi, Joseph R. Priester, Zynep Gurhan-Canli, Ichard Bagozzi Paperback, 224 Pages, Published 2002 ISBN-10: 0-335-20722-7 / 0335207227 ISBN-13: 978-0-335-20722-0 / 9780335207220 How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider intere | |