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University Bookstore @ Pacific - FALL 2010 | ||
Section 01 | ||
 | Media & Culture: An Introduction to Mass Communication (2011 Update) (7th Edition) by University Richard Campbell, Christopher R. Martin, Bettina Fabos Loose Leaf, Published 2010 ISBN-10: 0-312-62792-0 / 0312627920 ISBN-13: 978-0-312-62792-8 / 9780312627928 Breaking the mold of traditional mass communication textbooks, Richard Campbell’s Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces | |