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University Bookstore @ Pacific - FALL 2010 | ||
Section 01 | ||
 | Consumer Behavior: Buying, Having, and Being (9th Edition) by Michael R. Solomon Paperback, 688 Pages, Published 2010 ISBN-10: 0-13-611092-4 / 0136110924 ISBN-13: 978-0-13-611092-7 / 9780136110927 Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Pe | |