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University of the Sciences - SPRING 2011

Textbooks for Course PB 478

Section 1

      
Basic Marketing Research (with Qualtrics Printed Access Card) ()
by Tom J. Brown, Tracy A. Suter, Dr. Gilbert A. Churchill
Hardcover, 624 Pages, Published

ISBN-10: 1-4390-4139-3        / 1439041393

ISBN-13: 978-1-4390-4139-0 / 9781439041390

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This editio


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