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University Bookstore @ Pacific - FALL 2010 | ||
Section 01 | ||
 | Sports Marketing Second Edition (2nd Edition) by Sam Fullerton Hardcover, 688 Pages, Published 2009 ISBN-10: 0-07-338111-X / 007338111X ISBN-13: 978-0-07-338111-4 / 9780073381114 Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Sam Fullerton crafted this text to present the discipline of sports marketing in two broad perspect | |