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Mercer University - Macon Campus - SPRING (JAN) MACON | ||
Section 003 | ||
 | Strategy, 2008-2009 (1st Edition) by Alan B. Eisner, Dave J. Ketchen, Gregory G. Dess, G. T. Lumpkin, Ave Ketchen Paperback, 336 Pages, Published 2008 ISBN-10: 0-07-338128-4 / 0073381284 ISBN-13: 978-0-07-338128-2 / 9780073381282 Overview: Strategy 08/09 is concisely written to cover the core strategy concepts within strategic management and to do so in a rigorous yet engaging way. This text builds on both real-life examples and academic research and provides appropriate cases chosen specifically for the textbook. Designed b | |