 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Barnes & Noble @ Boston University - SPRING ON CAMPUS '11 | ||
Section C1 | ||
 | Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out (1st Edition) by Tim Williams Paperback, 213 Pages, Published 2005 ISBN-10: 1-887229-25-6 / 1887229256 ISBN-13: 978-1-887229-25-8 / 9781887229258 Agencies need to do for themselves what they do for their clients: build a distinctive brand. But they are usually so eager to be a - full-service integrated agency - that they try to stand for everything. Take a Stand for Your Brand shows how agencies can develop a clear positioning that builds on | |