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Marymount University - FALL 2010

Textbooks for Course MGT 525

Section A

      
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (KMCI Press) ()
by Stephen Denning
Paperback, 248 Pages, Published

ISBN-10: 0-7506-7355-9        / 0750673559

ISBN-13: 978-0-7506-7355-6 / 9780750673556

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories)


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