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Barnes & Noble @ Boston University - SPRING ON CAMPUS '11

Textbooks for Course COM FT 545

Section A1

      
Consuming Kids: Protecting Our Children from the Onslaught of Marketing & Advertising ()
by Susan Linn
Paperback, 304 Pages, Published

ISBN-10: 1-4000-7999-3        / 1400079993

ISBN-13: 978-1-4000-7999-5 / 9781400079995

The average American child sees about 40,000 television commercials every year. Companies target younger viewers all the time, selling everything from sugar cereals to minivans, and cross-promotional marketing influences everything from the food stocked in school vending machines to the characters w


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