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Norfolk State University - SPRING 2011

Textbooks for Course JRN 341

Section 01

      
Cutlip and Center's Effective Public Relations ()
by Glen M. Broom, Scott M. Cutlip, Allen H. Center
Paperback, 504 Pages, Published

ISBN-10: 0-13-602969-8        / 0136029698

ISBN-13: 978-0-13-602969-4 / 9780136029694

Effective Public Relations, 10/e,  presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations pr


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