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Lesley University and Art Institute of Boston - SPRING 2011 | ||
Section 01 | ||
 | Consumer Behavior (4th Edition) by Wayne D. Hoyer, Deborah J. Macinnis, Deborah J. Macinnes Hardcover, 672 Pages, Published 2006 ISBN-10: 0-618-64372-9 / 0618643729 ISBN-13: 978-0-618-64372-1 / 9780618643721 Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical pr | |