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Mount Olive College - SPRING 2011 | ||
Section VK01-C | ||
 | Principles of Advertising & IMC w/ AdSim CD-ROM (2nd Edition) by Tom Duncan Hardcover, Published 2004 ISBN-10: 0-07-304971-9 / 0073049719 ISBN-13: 978-0-07-304971-7 / 9780073049717 PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan’s text presents the new ways companies communicate with business | |