 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Barnes & Noble @ Boston University - SPRING ON CAMPUS '11 | ||
Section A1 | ||
 | Flip the Funnel: How to Use Existing Customers to Gain New Ones (1st Edition) by Joseph Jaffe Hardcover, 304 Pages, Published 2010 ISBN-10: 0-470-48785-2 / 0470487852 ISBN-13: 978-0-470-48785-3 / 9780470487853 Why customer retention is the new acquisition If there′s anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30–Second Spot and Join the Conversation, and a leading | |