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 | Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism) (8th Edition) by Roger D. Wimmer, Joseph R. Dominick Paperback, 480 Pages, Published 2005 ISBN-10: 0-534-64718-9 / 0534647189 ISBN-13: 978-0-534-64718-6 / 9780534647186 MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section | |