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Norfolk State University - FALL 2010

Textbooks for Course MCM 485

Section 01

      
Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media ()
by Joseph R. Dominick, Fritz J. Messere, Barry L. Sherman
Paperback, 368 Pages, Published

ISBN-10: 0-07-313580-1        / 0073135801

ISBN-13: 978-0-07-313580-9 / 9780073135809

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understa


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