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Northeastern University - SPRING SEMESTER 2011 | ||
Section 30004 | ||
 | Coca-Globalization: Following Soft Drinks from New York to New Guinea by Robert John Foster Paperback, 304 Pages, Published 2008 ISBN-10: 0-230-60386-6 / 0230603866 ISBN-13: 978-0-230-60386-8 / 9780230603868 This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in P | |