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Northeastern University - FALL SEMESTER 2010 | ||
Section 10035 | ||
The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without (1st Edition) by Carter Pate, Harlan D. Platt Hardcover, 244 Pages, Published 2002 ISBN-10: 0-471-06262-6 / 0471062626 ISBN-13: 978-0-471-06262-2 / 9780471062622 International turn–around gurus describe how to rescue a company from the brink of disaster Why, even in the best of economic times, do so many apparently healthy companies fail? The surprising answer offered by the authors of this breakthrough book is "denial," or more specifically, the inability |