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Northeastern University - FALL SEMESTER 2010

Textbooks for Course FINA 4602

Section 10035

      
The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without ()
by Carter Pate, Harlan D. Platt
Hardcover, 244 Pages, Published

ISBN-10: 0-471-06262-6        / 0471062626

ISBN-13: 978-0-471-06262-2 / 9780471062622

International turn–around gurus describe how to rescue a company from the brink of disaster Why, even in the best of economic times, do so many apparently healthy companies fail? The surprising answer offered by the authors of this breakthrough book is "denial," or more specifically, the inability


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