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Nassau Community College - FALL 2010

Textbooks for Course OFT 235

Section E BA1

      
Creating a Winning E-Business ()
by H. Albert Napier, Ollie N. Rivers, Stuart Wagner, J. B. Napier, Jb Napier, Philip Judd
Paperback, 464 Pages, Published

ISBN-10: 0-619-21742-1        / 0619217421

ISBN-13: 978-0-619-21742-6 / 9780619217426

Creating a Winning E-Business, 2/ECreating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, i


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