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Northeastern University - SPRING SEMESTER 2011 | ||
Section 31539 | ||
 | Retailing Management (7th Edition) by Michael Levy, Barton Weitz, Tao Gao (Editor), Levy >Custom< Paperback, 499 Pages, Published 2010 ISBN-10: 1-121-06953-3 / 1121069533 ISBN-13: 978-1-121-06953-4 / 9781121069534 Great tool for acquiring the essentials of Retail Management. This book was used for the Retailing course at the D'Amore-McKim School of Business at Northeastern University in Boston, MA. This textbook delves deep into the "4 P's of Marketing" that is required for success in the retailing industry. | |