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 | Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter (1st Edition) by Pankaj Ghemawat Hardcover, 272 Pages, Published 2007 ISBN-10: 1-59139-866-5 / 1591398665 ISBN-13: 978-1-59139-866-0 / 9781591398660 在线阅读本书Why do so many global strategies fail - despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are large | |