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MIT Coop at Kendall Square - SPRING 2011

Textbooks for Course 15 .905

Section 1

      
The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications ()
by Marc H. Meyer
Hardcover, 304 Pages, Published

ISBN-10: 0-19-518086-0        / 0195180860

ISBN-13: 978-0-19-518086-2 / 9780195180862

Every company can point to a growth strategy. Far fewer, however, systematically implement them; instead, they spend their time on incremental innovations, or rely on acquisitions. Still, organic, internal growth, accomplished through product line renewal and new service development, is essential to


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