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Missouri Western State University - SPRING 2011 | ||
Section 01 | ||
 | A Preface To Marketing Management (12th Edition) by J. Paul Peter, James Donnelly Jr, James H. Donnelly, The Same Paperback, 272 Pages, Published 2010 ISBN-10: 0-07-352996-6 / 0073529966 ISBN-13: 978-0-07-352996-7 / 9780073529967 Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instr | |