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Northeastern University - FALL SEMESTER 2010 | ||
Section 14124 | ||
 | Crisis Communication: Theory and Practice (1st Edition) by Alan Jay Zaremba Paperback, 256 Pages, Published 2010 ISBN-10: 0-7656-2052-9 / 0765620529 ISBN-13: 978-0-7656-2052-1 / 9780765620521 Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of cr | |