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Park University - FALL 2010 16 WEEK | ||
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Public Relations: The Profession and the Practice (3rd Edition) by Dan Lattimore, Otis W. Baskin, Suzette T. Heiman, Elizabeth L. Toth Paperback, 456 Pages, Published 2008 ISBN-10: 0-07-337887-9 / 0073378879 ISBN-13: 978-0-07-337887-9 / 9780073378879 Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargo |