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Nova Southeastern University - WINTER 2011 | ||
Section OL1 | ||
 | ROI Fundamentals: Why and When to Measure Return on Investment (1st Edition) by Patricia Pulliam Phillips, Jack J. Phillips, J. S. Phillips Paperback, 192 Pages, Published 2008 ISBN-10: 0-7879-8716-6 / 0787987166 ISBN-13: 978-0-7879-8716-9 / 9780787987169 ROI Fundamentals ROI Fundamentals is the first of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the se | |