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Nova Southeastern University - WINTER 2011 | ||
Section BS1 | ||
The Naked Brain: How the Emerging Neurosociety is Changing How We Live, Work, and Love (Reprint Edition) by Richard Restak M.D., Richard Md Restak Paperback, 272 Pages, Published 2007 ISBN-10: 1-4000-9809-2 / 1400098092 ISBN-13: 978-1-4000-9809-5 / 9781400098095 Consider a world in which • Marketers use brain scans to determine consumer interest in a product• Politicians use brain-image-based profiles to target voters • A test could determine your suitability for a job or to whom you will be romantically attractedFar from science fiction, this “neurosociety |