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Oklahoma Baptist University - J-TERM 2011 | ||
Section B | ||
 | ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports (1st Edition) by Anthony F. Smith, Keith Hollihan Hardcover, 240 Pages, Published 2009 ISBN-10: 0-470-54211-X / 047054211X ISBN-13: 978-0-470-54211-8 / 9780470542118 A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports m | |