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Nova Southeastern University - WINTER 2011 | ||
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 | Superior Customer Value in the New Economy: Concepts and Cases, Second Edition (2nd Edition) by Art Weinstein, William Charles Johnson Hardcover, 400 Pages, Published 2004 ISBN-10: 1-57444-356-9 / 1574443569 ISBN-13: 978-1-57444-356-1 / 9781574443561 Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition | |