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Northwestern State University - FALL 2010 | ||
Section 01N | ||
Marketing (Available Titles CourseMate) (11th Edition) by Charles W. Lamb, Carl Mcdaniel, Joe F. Hair, Joseph F. Hair, Lamb/Hair/Mcdaniel Hardcover, 804 Pages, Published 2010 ISBN-10: 1-4390-3942-9 / 1439039429 ISBN-13: 978-1-4390-3942-7 / 9781439039427 Ethics Exercise The business press has reported on numerous scandals and trials in recent years. ... spoiling the bunch, it is clear that ethical decision making plays a very important role in a company's success and prosperity. ... Twelve chapters have new entrepreneurship cases, highlighting th |