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Nyack College - FALL (Aug, Sept) | ||
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 | Basic Marketing: A Marketing Strategy Planning Approach (16th Edition) by William D. Perreault, Edmund Jerome Mccarthy, Joseph P. Cannon (Ph. D.) Hardcover, 800 Pages, Published 2006 ISBN-10: 0-07-352980-X / 007352980X ISBN-13: 978-0-07-352980-6 / 9780073529806 This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing. | |