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Barnes & Noble at Oakland University - FALL 2010 | ||
Section 43496 | ||
 | Weird Ideas That Work: How to Build a Creative Company (1st Edition) by Robert I. Sutton Paperback, 240 Pages, Published 2007 ISBN-10: 0-7432-2788-3 / 0743227883 ISBN-13: 978-0-7432-2788-9 / 9780743227889 A breakthrough in management thinking, weird ideas can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive. Creativity, new ideas, innovation in any age they are keys to success. Yet, as S | |