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 | Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD (2nd Edition) by Naresh K. Malhotra, Mark Peterson Hardcover, 672 Pages, Published 2005 ISBN-10: 0-13-154865-4 / 0131548654 ISBN-13: 978-0-13-154865-7 / 9780131548657 For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa | |