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 | Consumer Behavior with DDB Life Style StudyTM Data Disk (10th Edition) by Delbert I. Hawkins, David L. Mothersbaugh, Roger J. Best Hardcover, 790 Pages, Published 2006 ISBN-10: 0-07-326154-8 / 0073261548 ISBN-13: 978-0-07-326154-6 / 9780073261546 Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and tre | |