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Barnes & Noble at Oakland University - FALL 2010 | ||
Section 41649 | ||
 | Strategic Copywriting: How to Create Effective Advertising (1st Edition) by Edd C. Applegate Paperback, 256 Pages, Published 2004 ISBN-10: 0-7425-3068-X / 074253068X ISBN-13: 978-0-7425-3068-3 / 9780742530683 Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks us through the proven principles of writing advertisements, analyzing real ads to illu | |