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Norris Center - WINTER 2011

Textbooks for Course MKTG 541-0

Section 21

      
Cognitive Psychology ()
by Arthur B. Markman, Brian H. Ross, Douglas Medin Phd, Douglas L. Medin, Ross Medin
Hardcover, 576 Pages, Published

ISBN-10: 0-471-45820-1        / 0471458201

ISBN-13: 978-0-471-45820-3 / 9780471458203

Cognitive Psychology, Fourth Edition, presents a coherent overview of cognitive psychology organized in terms of themes that cut across topic areas. Written by well-known researchers, the book is completely current in describing ongoing controversies in research; it provides summaries of key experim


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