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Penn State Wilkes-Barre - FALL 2008 | ||
Section 1 | ||
 | Mass Communication: Living in a Media World with Media World CD-Rom and PowerWeb (1st Edition) by Ralph E. Hanson Paperback, 435 Pages, Published 2004 ISBN-10: 0-07-255917-9 / 0072559179 ISBN-13: 978-0-07-255917-0 / 9780072559170 Using an engaging narrative style, this new introductory text reveals the forces that drive the industry while at the same time motivating students to exercise critical skills as consumers of media. Students are encouraged to think about the media industry from the inside out and in so doing explore | |