 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Point Park University - SPRING 2011 | ||
Section DB | ||
 | Entertainment Promotion AND Communication: The Industry and Integrated Campaigns (2nd Edition) by Sayre Shay Paperback, 549 Pages, Published 2010 ISBN-10: 0-7575-7837-3 / 0757578373 ISBN-13: 978-0-7575-7837-3 / 9780757578373 Now in a convenient eBook format, Entertainment Marketing & Communications focuses specifically on entertainment marketing, offering a clear and up-to-date framework for students to experience and adapt marketing principles and communication theory to the entertainment world.With this text, students | |