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Point Park University - SPRING 2011 | ||
Section DA | ||
 | Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) (1st Edition) by Brian Halligan, Dharmesh Shah, David Meerman Scott (Foreword) Hardcover, 256 Pages, Published 2009 ISBN-10: 0-470-49931-1 / 0470499311 ISBN-13: 978-0-470-49931-3 / 9780470499313 Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, T | |