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The Rutgers University - SPRING 2011 | ||
Section 60 | ||
 | Strategic Integrated Marketing Communications (1st Edition) by Larry Percy Paperback, 322 Pages, Published 2011 ISBN-10: 0-7506-7980-8 / 0750679808 ISBN-13: 978-0-7506-7980-0 / 9780750679800 This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The boo | |