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Norris Center - FALL 2010 | ||
Section 20 | ||
 | Audience Economics: Media Institutions and the Audience Marketplace (3rd Edition) by Philip M. Napoli Paperback, 256 Pages, Published 2003 ISBN-10: 0-231-12653-0 / 0231126530 ISBN-13: 978-0-231-12653-3 / 9780231126533 Focusing on the electronic media -- television, radio, and the Internet -- Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli prese | |