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Prairie State College - FALL 2010

Textbooks for Course BUS 251

Section IN

      
Contemporary Marketing 2009 Update (Available Titles CengageNOW) ()
by David L. Kurtz, Louis E. Boone
Paperback, 784 Pages, Published

ISBN-10: 0-324-58021-5        / 0324580215

ISBN-13: 978-0-324-58021-1 / 9780324580211

Products often begin their lives as something extraordinary; and as they grow, they continue to evolve. The most successful products in the marketplace are those with known strengths that have been branded and marketed to form a passionate emotional connection with loyal users and relationships with


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