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Prairie State College - FALL 2010 | ||
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Contemporary Marketing 2009 Update (Available Titles CengageNOW) (13th Edition) by David L. Kurtz, Louis E. Boone Paperback, 784 Pages, Published 2008 ISBN-10: 0-324-58021-5 / 0324580215 ISBN-13: 978-0-324-58021-1 / 9780324580211 Products often begin their lives as something extraordinary; and as they grow, they continue to evolve. The most successful products in the marketplace are those with known strengths that have been branded and marketed to form a passionate emotional connection with loyal users and relationships with |