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Penn State Wilkes-Barre - SUMMER 2008 | ||
Section B | ||
 | Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing) (3rd Edition) by Robert P. Bush, David J. Ortinau, Joseph Hair Jr., Joseph F. Hair Hardcover, 728 Pages, Published 2005 ISBN-10: 0-07-283087-5 / 0072830875 ISBN-13: 978-0-07-283087-3 / 9780072830873 Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance betwe | |