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Penn State Worthington-Scranton - SPRING 2011 | ||
Section 1 | ||
 | International Marketing (15th Edition) by Mary C. Gilly, Philip R. Cateora, John Cateora Graham, John L. Graham Hardcover, 742 Pages, Published 2010 ISBN-10: 0-07-352994-X / 007352994X ISBN-13: 978-0-07-352994-3 / 9780073529943 Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that | |