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Penn State Brandywine - SPRING 2011 | ||
Section 601 | ||
 | Words That Work: It's Not What You Say, It's What People Hear (Reprint Edition) by Frank I. Luntz Paperback, 368 Pages, Published 2008 ISBN-10: 1-4013-0929-1 / 1401309291 ISBN-13: 978-1-4013-0929-9 / 9781401309299 The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote | |