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Penn State Brandywine - SPRING 2011 | ||
Section 425 | ||
 | Public Relations Writing: The Essentials of Style and Format (6th Edition) by Thomas H. Bivins Paperback, 400 Pages, Published 2007 ISBN-10: 0-07-351192-7 / 0073511927 ISBN-13: 978-0-07-351192-4 / 9780073511924 This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent techno | |